1. Name and contact details of the controller

This privacy policy applies to data processing by:

Responsible: Udo Marx UG (haftungsbeschränkt)
Dipl. Ing. Udo Marx
Wilhelm-Ostwald-Str. 5A
80805 München

2. Collection and storage of personal data as well as the nature and purpose of their use

When you visit our website www.umarx.de the browser used on your sends no information to the server of our website.

3. Cookies

We use no cookies on our site

4. Analysis tools

Die im Folgenden aufgeführten und von uns eingesetzten Tracking-Maßnahmen werden auf Grundlage des Art. 6 Abs. 1 S. 1 lit. f DSGVO durchgeführt. Mit den zum Einsatz kommenden Tracking-Maßnahmen wollen wir eine bedarfsgerechte Gestaltung und die fortlaufende Optimierung unserer Webseite sicherstellen. Zum anderen setzen wir die Tracking-Maßnahmen ein, um die Nutzung unserer Webseite statistisch zu erfassen und zum Zwecke der Optimierung unseres Angebotes für Sie auszuwerten. Diese Interessen sind als berechtigt im Sinne der vorgenannten Vorschrift anzusehen. Die jeweiligen Datenverarbeitungszwecke und Datenkategorien sind aus den entsprechenden Tracking-Tools zu entnehmen.

Tracking tools: Google Analytics

The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f GDPR. With the tracking measures to be used, we want to ensure a needs-based design and the continuous optimization of our website. We also use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; im Folgenden „Google“). In this context, pseudonymized usage profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as

• browser type / version,
• used operating system,
• Referrer URL (the previously visited page),
• host name of the accessing computer (IP address),
• time of server request.

are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be fully exploited.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

For more information about privacy related to Google Analytics, see the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=de).

If you do not want to participate in the tracking process, you can also refuse the required setting of a cookie - for example, via a browser setting that generally disables the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". Google's privacy policy on conversion tracking can be found here.

5. Affected rights

You have the right:

• in accordance with Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of a The right to complain, the source of their data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
• in accordance with Art. 16 GDPR, immediately demand the correction of incorrect or complete personal data stored with us;
• in accordance with Art. 17 GDPR, to demand the deletion of your personal data stored by us, unless the processing for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of Legal claims is required;
• to demand the restriction of the processing of your personal data according to Art. 18 GDPR, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, but you assert this, Exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 GDPR;
• in accordance with Art. 20 GDPR, to receive your personal data provided to us in a structured, standard and machine-readable format or to request transmission to another person responsible;
• according to Art. 7 para. 3 GDPR, to revoke your once given consent to us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future and
• to complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or our office.

6. Right of objection

If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.

If you would like to exercise your right of revocation or objection, please send an e-mail to: info@umarx.com

7. Data security

We take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

8. Updating and changing this privacy policy

This privacy policy is currently valid and is valid as of May 2018.

As a result of the further development of our website and offers thereof or due to changed legal or official requirements, it may be necessary to change this privacy policy. The current data protection declaration can always be retrieved and printed on the website at (www.www.umarx.com).